Why this tool? And why now?
Here’s the cold, hard fact: Even in the last-mile of their buying journey as they near the purchase decision – most B2B Buyers still don’t want to speak to sales reps. Just look at the stats…
Sell to your Buyers who don’t want to speak to sales.
As you can see, the relentless demand for smarter last-mile sales content is clear. And this is good for your business. Because done right, it means a greatly accelerated pipeline. But done wrong, it means countless missed opportunities.
So though you may not quite be ready to harness the full power of Splashmetrics, you understand the critical need for more effective strategic planning that will give your Buyers exactly what they are demanding, while also finally bridging the sales and marketing divide hurting your bottom line.
Therefore we’ve built a free, fully-guided Buyer Journey Flow Planner to help you take that first step.
According to studies, B2B Buyers are typically going to give you no more than 5 content touches in the last-mile of their journey before making their purchase decision. Coincidentally, most marketing and sales models map the customer lifecycle to 5 stages – from initial engagement to won customer.
So in this planner, you’ll simply move through each of these pipeline stages and fully shape those critical last-mile smart content experiences you’ll provide your Buyers – ensuring they are fully personalized with strategic interactions that conduct the 2-way sales conversation just like a sales rep would. We even provide best-practice advice at every step!
Then with the strategic information and critical guidance from this journey flow plan, your tactical marketing, sales, and content teams, regardless of what MA/CRM/CMS platforms they are using, can build far more intelligent last-mile journeys for your Buyers – thereby increasing your sales and ROI.
And a cherry on top!
Once you finish this process, we’ll email your custom “Splash” plan to you so you can share it with your teams. And as a bonus, we are offering a free 45-minute consultation to discuss your plan. We can even walk you through some of really cool Smart Content examples and show how it can all come together with your MA/CRM/CX platforms.
If you want more information, these helpful resources will open in a separate tab for reference:
Very Innovative Platform
“Splashmetrics is a very innovative platform that allows you to create and report on full funnel marketing campaigns with a very data-driven approach.”
The Secret Sauce
“Judging by this demo, Splashmetrics is the secret sauce that makes all these [MarTech] investments pay off.”
Effectively Bridges the Sales & Marketing Divide
“This is one of the best things I’ve seen to effectively bridge the sales & marketing divide.”