You can use our Splashmetrics platform or SplashMaker smart content products independently. But let us show you how combining them allows you to fully bridge your sales and marketing divide!
Start Here To Make a Splash
We’ve built our built our Splashmetrics Buyer Journey Intelligence platform and our SplashMaker smart content products to automatically combine to provide you the industry-leading ABM solution for planning, executing, and measuring your last-mile, smart-content-driven sales initiatives.
However, maybe you’re just getting started and want to dip a toe before fully diving in. We’ve got you covered…
You (or your WordPress developer) can find our basic SplashMaker plugin via WordPress and give it a try. It’s completely free.
Then if you like what you see, our SplashMaker+ products make it both affordable and easy to start leveraging truly smart content in your ABM Buyer Journeys, and to integrate it with Splashmetrics and/or your existing MA/CRM platforms.
Or maybe you’re already using a different smart content solution. If so, you’ve still likely experienced the need for much better strategic planning and more actionable analytics to maximize the effectiveness of that content. And that’s exactly why we built Splashmetrics.
But – again, maybe you’re just getting started and want to dip a toe before fully diving in. And – again, we’ve got you covered…
We’ve built a free, basic Buyer Journey Flow Planner for you right here on this site. This tool, which is modeled on the core strategic planning process in Splashmetrics, will give you a sense of the thinking you and your tactical team members need to adopt when setting up smart-content-powered ABM Buyer Journeys. This way, you can leverage your smart content much more strategically from day one.
So feel free to dip a toe – maybe even two. We’re confident you’ll be impressed – and that you’ll see the increase in sales and ROI your business needs.
A Bit of Trivia
We’re often asked why we named our platform Splashmetrics. Well, take a look at the graphic above and consider what you have to think through when launching your B2B content marketing/selling initiatives. First you have to figure where all your Buyers are in the digital universe out there. Then you have to set up all the channels and methods you’ll need to reach them. Then you have to build a lot of content for all those endpoints and pathways to engage your Buyers in the right place at the right time – and make sure it’s intelligent enough to get the most out of each touch. Finally, you really should make sure the entire thing is wired together correctly so that when you do engage a Buyer at the very top of that “splash” with that first smart content touch – they have a clear, compelling pathway all the way down to the purchase decision…which is the point of it all in the first place. As you can see in the image, the only way to pull this complexity off is to ensure that solid strategy is driving and shaping all of it. And that’s what Splashmetrics is all about….wiring, managing, and measuring very successful “splashes” which increase sales and ROI. Now you know.